Senbsen India

How Senbsen India Drove Massive Expo Footfall with Meta Ads

Smart ad recall strategy + powerful creative = 50K+ recall-ready prospects at IndiaWood Expo

Senbsen India aimed to create strong brand recall and drive footfall to their IndiaWood Expo Stall M112. With a short runway and high competition, the objective was to maximize reach and retention within a limited budget.

Services / Strategy

The Strategy
🧩 Platform: Meta (Facebook & Instagram)
🎯 Objective: Ad Recall Lift
📈 Audience: Wood processing professionals, factory owners, distributors
🧠 Creative Type: Static image + clear CTA + real-time chat

Results at a Glance

— Marketing Manager, Senbsen India
Outcome & Learnings
Campaign Outcomes
• 🚀 50K+ people likely to recall the brand
• 🔁 Chat-enabled CTA drove queries and pre-event engagement
• 🎯 High relevance score and frequency control optimized delivery
• 💬 Positive feedback from event booth staff on user recognition

💡 Achieved high recall at a minimal cost through precision targeting and ad frequency optimization.

Project Name

Senbsen India

Category

Performance Marketing

Clients

Senbsen India

Date

25 January,2023

Duration

4 Month

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